Creative producer and experience designer with 5+ years delivering immersive experiences for global brands, cultural institutions, and world-stage events. Creative Lead for the Saudi Cup and contributor to productions valued up to €100M at Balich Wonder Studio, with brand experience work for Bvlgari, BMW, Fendi, and the UAE Ministry of Culture. Combines concept development and narrative-driven design with hands-on production leadership, managing multidisciplinary teams from brief through delivery across Europe and the Middle East.