Jana Bjelica is a senior creative producer and experience designer based in Milan. For more than five years she has designed and delivered immersive experiences — from intimate installations to large-scale productions valued up to €100M — for global brands and cultural institutions, among them Bvlgari, BMW, Fendi, the Saudi Cup and the UAE Ministry of Culture.
Her work sits where storytelling meets technology. She develops concepts and narratives, applies emerging technologies to brand activations, installations and live events, and leads multidisciplinary teams end to end, from brief to delivery. She is as comfortable in a tender room as in a workshop with creative technologists, and believes artistic ambition and commercial reality are strongest when they pull in the same direction.
Before Milan she worked in Belgrade, as artistic direction assistant on the award-winning theatre production Jami District — performed in 13 countries and recipient of more than 30 international awards — and on visual strategy and campaigns for cultural institutions.
Her ambition is simple: to make experiences that let people feel, touch, taste and know.
Currently available for projects and full-time roles in events, arts and new technologies, in Milan and internationally.