Together with Cabinaa, I managed and led the experience design for BMW Italy’s first multisensory journey, the BMW iX2 reveal.

This project brought together AI and human creativity to shape new dimensions.

From concept to completion, I coordinated with technical teams and oversaw every aspect of the project, ensuring a seamless execution. The result was an immersive experience structured around three touchpoints—sound, digital illustration, and perfumery—that captured the essence of genuine human emotions in a digitally dominated world.

This journey highlighted the perfect synergy between technology, AI, and human creativity, creating a future-ready experience that resonates deeply with users.