Bait Al Gahwa

Story

Bait al Gahwa (“house of coffee”) is a travelling cultural experience celebrating the Emirati tradition of gahwa — the ritual of coffee that sits at the heart of Arabian hospitality. Developed with DMH&co for the UAE Ministry of Culture, the project reimagines this heritage as a living, portable experience designed to journey across the world and take its place at cultural festivals and fairs.

As Lead Creative, I originated the concept from the ground up — shaping the core idea, narrative and experiential vision — and continue to guide its development as it takes form. The result is an immersive encounter that carries the warmth and craft of Emirati coffee culture beyond borders, inviting global audiences to gather, taste and connect around a centuries-old tradition.