Human as a Catalyst

Story

For Bvlgari's Serpenti Infinito exhibition, Cabinaa was commissioned to create an installation that would bring together the maison's historic Serpenti high jewellery and its newest collection in a single experience. Rather than a conventional display, we designed a series of interactive stations along a curved LED screen: as visitors approach, camera sensors pick up their presence and the real-time visuals respond, so that each piece is revealed through the visitor's own movement. The human becomes the catalyst that sets the serpent in motion.

The installation was built to travel, and toured to three countries around the world with the exhibition. As Creative Producer, I shaped the visitor experience from the first concept, identified the technology that could deliver it, and then followed the execution on site through each installation, working with the creative technologists, fabricators and the client's teams to make sure the experience arrived intact in every venue.