Masters of Materials

Story

Masters of Materials is a surreal journey through dreamscapes made of luxury materials. Inside a very special dressing room, seven unique immersive experiences unfold — each one triggered by the fur worn by the guest who steps inside. Craftsmanship and the refinement of detail are the core of the narrative: a passage through the most surreal environments and the imperceptible dimensions of a dream, arriving at Palazzo Fendi, where every element of every masterpiece is brought into being.

As Experience Designer, I shaped the experience from the technical side and chose the technology to realise it. Sensors hidden in the room recognise the material the guest is wearing and trigger the matching world across the LED walls, so each visitor is met with content tailored to what they have on. Working with Cabinaa, I translated the concept into a reliable, seamless system — from the sensing and the real-time 3D environments in TouchDesigner to the way the screens and mirrors dissolve the room into the dream.