Beyond Time

Story

For the launch of the Bvlgari Watches Beyond Time collection at Watches and Wonders in Geneva, we were asked to create an interactive installation that would tell the story of the watches in a more engaging way than the traditional display case. Rather than presenting specifications, the brief called for an experience that would let guests discover the craftsmanship, mechanics and design language behind each piece at their own pace.

We answered with an interactive video: a custom-built piece of software that lets guests navigate the collection on large screens set into the green marble walls of the space, moving from watch to watch and into the details of each one. An exclusive companion website extended the experience beyond the booth. As Creative Producer and Experience Designer, I shaped the concept and guest journey and led the production from brief to installation, coordinating creative technologists, content and the client's teams to deliver a seamless launch.